The best of non-profit advertising and marketing for social causes

ALS Society of Canada: No Signal

ALS Society of Canada: No Signal

ALS_Print3

Three print ads made by Lowe Roche, Toronto as a follow-up of the heartbreaking video “Head and Shoulders” for the ALS Society of Canada: No Signal.
ALS, also known as Lou Gehrig’s disease, is a rapidly progressive and fatal neuromuscular disease that causes the degeneration of nerve cells in the brain and spinal cord.

“For some, the hands are the first to go. For many, it’s their legs. For others, it’s their voice.
Amyotrophic Lateral Sclerosis can begin any number of ways, but it always ends the same way: with death.”

Read more about the Lou Gehrig’s disease and see the Head and Shoulders video here.

Thanks Shannon / Glossy

ALS_Print2

ALS_Print1

Advertiser:
ALS Society of Canada
Agency:
Lowe Roche
Additional credits:
VP/Creative Director: Christina Yu
Chief Creative Officer: Geoffrey Roche
Copywriter: Rob Sturch
Art Director: Ryan McNeill
Agency Producer: Helen Dedrick-Williams
Business Director: Amanda Gaspard
Photographer: Russell Monk
Illustrator: Ben Weeks
Source:
Glossy

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