Three print ads made by Lowe Roche, Toronto as a follow-up of the heartbreaking video “Head and Shoulders” for the ALS Society of Canada: No Signal.
ALS, also known as Lou Gehrig’s disease, is a rapidly progressive and fatal neuromuscular disease that causes the degeneration of nerve cells in the brain and spinal cord.
“For some, the hands are the first to go. For many, it’s their legs. For others, it’s their voice.
Amyotrophic Lateral Sclerosis can begin any number of ways, but it always ends the same way: with death.”
Read more about the Lou Gehrig’s disease and see the Head and Shoulders video here.
Thanks Shannon / Glossy
ALS Society of Canada
VP/Creative Director: Christina Yu
Chief Creative Officer: Geoffrey Roche
Copywriter: Rob Sturch
Art Director: Ryan McNeill
Agency Producer: Helen Dedrick-Williams
Business Director: Amanda Gaspard
Photographer: Russell Monk
Illustrator: Ben Weeks