The best of non-profit advertising and marketing for social causes

Alzheimer: Give the gift of memory

Alzheimer: Give the gift of memory

Great guerilla action from AFAL (Asociación Nacional del Alzheimer), the Spanish Association of Relatives of Alzheimer’s Sufferers of Madrid.
A group of actors pretended to know people they met on the streets. When the person told them he/she did not remember where they knew each other from, the actors gave them a card from www.regalamemoria.com.
Regala memoria: Give the gift of memory.

Via metablog v6 and Invisible red.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.