The best of non-profit advertising and marketing for social causes

Alzheimer Sticky Notes Wall

Alzheimer Sticky Notes Wall

I have seen the use of post-it notes in a campaign before but can’t remember where, honest (…).
Vancouver based agency Rethink made this 30-ft wall of sticky notes that spelled “Remember”. It was installed in downtown Vancouver. Each note carried a reminder for the Alzheimer’s Society of B.C.’s annual Walk for Memories.

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Advertiser:
Alzheimer Society of B.C.
Agency:
Rethink, Vancouver- Canada
Additional credits:
Creative Director: Ian Grais & Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Dave Thornhill
Account Managers: Glen Chalcraft, Jillian Yaehne
Producer: Ninette Aves

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.