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American students learn the Beyoncé Workout

American students learn the Beyoncé Workout

In support of American First Lady Michelle Obama’s Let’s Move! Initiative to help curb childhood obesity, the National Association of Broadcasters Education Foundation (NABEF)  teamed up with Beyoncé to create this school “flash mob” style video.

Partners included the American Association of School Administrators (AASA), the National Middle School Association (NMSA) and the National School Boards Association (NSBA).

Obviously, getting kids — especially American kids — off their bums and exercising is an important cause.

But I really doubt jort hot pants are part of the school’s dress code…

Advertiser:
Let’s Move
Agency:
National Association of Broadcasters Education Fund
Source:
nabeftube (YouTube)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more