The best of non-profit advertising and marketing for social causes

Amnesty International campaign takes over UK’s busiest train station

Amnesty International campaign takes over UK’s busiest train station

Amnesty International campaign takes over UK’s busiest train station

On Mother’s Day weekend, Amnesty International reminded thousands of commuters on their way to see families and loved ones that, for some people, there is simply no going home.

As part of their “Help Get Them Home” campaign, the international human rights organisation took over the departure boards of Waterloo station in London on 29-30 March 2014. In place of arrivals and departures, the giant screens displayed the names of people who were arrested for peacefully expressing their views. A spokesperson from the organisation said: “The message is simple: on your way home, help get them home.  These people have been missing from their homes, some of them for years.”

Amnesty International campaign takes over UK’s busiest train station
(Image from @Lexcanroar)

The ad’s thematic elements converged nicely; it was clever, well-timed, well-placed, and definitely easy to *ahem* get on board with. Although this kind of thing is usually followed by a tie-in viral video, we have yet to see one from Amnesty International.

Overall, it was a great ad, except perhaps, as cheeky Twitter user @RenoXCore pointed out, “until you try and board the 11:05 to Johan Teterissa.”

Advertiser:
Amnesty International
Agency:
Leo Burnett
Source:
Image from Amnesty UKs twitter

Changing the world makes for a good story – which is why I am a communications professional within the nonprofit/NGO sector. Read more.