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Amnesty International Goes High Tech with “It Happens When Nobody Is Watching”

Amnesty International Goes High Tech with “It Happens When Nobody Is Watching”

Billed as “the first poster that responds to people looking at it,” Amnesty International’s one-off domestic violence awareness poster includes an eye-tracking camera that changes the poster’s display when a viewer looks at the image.

Amnesty_International_-_It_Happens_When_Nobody_Is_Watching

The poster, titled “It Happens When Nobody Is Watching,” has been criticized for its being one of a kind (as opposed to a full campaign) and accused of pandering for an award (which it won).  Berliners, be on the watch, this poster is displayed at a bus stop in your city.  Have you seen it?  What do others think of its efficacy?

Advertiser:
Amnesty International
Agency:
Jung von Matt
Source:
SignalFire by Provisions Library