An AIDS campaign like this wouldn’t have been made 20 years ago. No horrific images. No shocking copy. Even the word AIDS is missing. And the Red Ribbon too.
A lot has changed in a few decades Aids awareness. The text ‘Condom saves live’ can’t even disturb a Catholic. (I have doubts about the correct translation)
Striking for a campaign from Italy.
The ads are from the Italian ASA (Associazione Solidarietà AIDS).
See the history in Aids/HIV campaigning on our increasingly expanding Pinterest board.
ASA (Associazione Solidarietà AIDS)
DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Senior Copywriter: Matteo Maggiore
Senior Art Director: Valerio Mangiafico
Illustrator: Riccardo Corda
Ads of the World