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An Aids campaign without the word and the ribbon #WorldAIDSDay

An Aids campaign without the word and the ribbon #WorldAIDSDay

Asa Onlus: An Aids campaign without the word and the ribbon #WorldAIDSDay

An AIDS campaign like this wouldn’t have been made 20 years ago. No horrific images. No shocking copy. Even the word AIDS is missing. And the Red Ribbon too.
A lot has changed in a few decades Aids awareness. The text ‘Condom saves live’ can’t even disturb a Catholic. (I have doubts about the correct translation)
Striking for a campaign from Italy.

The ads are from the Italian ASA (Associazione Solidarietà AIDS).

See the history in Aids/HIV campaigning on our increasingly expanding Pinterest board.

Asa Onlus: An Aids campaign without the word and the ribbon #WorldAIDSDay

Asa Onlus: An Aids campaign without the word and the ribbon #WorldAIDSDay

Advertiser:
ASA (Associazione Solidarietà AIDS)
Agency:
DLV BBDO, Milan, Italy
Additional credits:
Executive Creative Directors: Stefania Siani, Federico Pepe
Senior Copywriter: Matteo Maggiore
Senior Art Director: Valerio Mangiafico
Illustrator: Riccardo Corda
Source:
Ads of the World

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