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An SMS can hide a child

An SMS can hide a child

Fiat: An SMS can hide a child

While driving, would you prefer to see your text messages or the child crossing the street? It’s up to you.

After the break, two more prints of this great campaign powered by Fiat and Leo Burnett Brazil.

Fiat: An SMS can hide a child

Fiat: An SMS can hide a child

Those 3 minimalist prints allow a double reading and show cleverly that our visual interpretations can be wrong. The prints also demonstrate that we have the power to avoid road accidents. Then, texting while driving is always wrong.

Advertiser:
Fiat
Agency:
Leo Burnett Brazil
Source:
La Réclame

I work in Paris as web editor for Kaizen, a French magazine telling positive stories. Read more