The best of non-profit advertising and marketing for social causes

And what did you do against cancer?

And what did you do against cancer?

lilt-checklist

Did you wash your hands after taking the mail?
Did you choose a password containing at least 15 numbers and 17 letters?
Did you turn off the gas? Are you sure of it?
Did you call your son at least 4 times?
Did you go back to check if you locked the car?
Did you remember to move the thesaurus dictionary slightly to the left?
Did you kill off all the mites hidden in your home?

And what did you do against cancer?
Book a checkup in our ambulatories. Early diagnosis con save your life.

Italian League for the Fight Against Cancer (Lega Italiana per la Lotta Contro i Tumori / LILT)

Advertiser:
Lega Italiana per la Lotta Contro i Tumori
Agency:
TBWA/ITALIA, Milan, Italy
Additional credits:
Executive Creative Director: Paul Wauters
Copywriter: Anna Palamà, Gabriele Caeti
Art Director: Cristina Baccelli, Rossana Tocchi
Design: H-57

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.