The best of non-profit advertising and marketing for social causes

Andrea asks Sharon Stone to turn up his voice

Andrea asks Sharon Stone to turn up his voice


March 21 was World Down Syndrome Day. In the lead up to that day the Italian Coordown Onlus organised a great campaign entitled #DammiPiùVoce (Turn up my voice).
On, 50 people with Down syndrome asked 50 celebrities for a donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices.  A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.

Just like Andrea who asked Sharon Stone to turn up his voice:

And this was her answer:


The official campaign introduction:

Saatchi & Saatchi
Additional credits:
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese,
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Account Manager: Ilaria Lorenzetti
Digital Specialist: Stefano Caridi
Social Network specialist: Flavia Pipola
Head of Interactive Production: Silvio Coco
Web Developer: Dario Cataldi
Producer: Erica Lora-Lamia
Head of TV: Raffaella Scarpetti
Editor: Fulvio Rossetti
Social Media Partner: Ambito 5
Website development: Logicweb
Partners: Top Digital, Flipper Music, Luca Bottale, H-Films, Getty Images, Google, Akita

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