This, from Indian not-for-profit Make Love Not Scars, is a beauty video with a difference – a powerful campaigning tool that points out that it’s just as easy to buy lipstick to make yourself prettier, as it is to buy acid that will disfigure someone for life. One of the organisation’s key strengths is that it puts the voices and faces of acid attack survivors front and centre. The medium helps to tackle the stigma of facial disfigurement. The message helps stop it happening.
Source: Brand Republic