The message of this PSA from Chile is basically “boobs… boobs… boobs… sex… boobs… women should have breast exams”.
It’s been done many times before. But I’m not sure anyone has been quite this over-the top with it:
The problem is the overarching message that women’s breasts exist for the purpose of men’s pleasure (and the occasional baby’s lunch), therefore they need men to save them.
There are no faces in the ad; just breasts. Because apparently that’s what we men really care about. (Even the campaign site’s “how to do an exam” graphics are porny.)
As Lisa Hix wrote on Jezebel, “Save the women, not the boobies”.