The best of non-profit advertising and marketing for social causes

Another Julyna passed, another bush amassed

Another Julyna passed, another bush amassed


We somehow missed Julyna this year, even though we covered their “female Movember” movement last year.

In basic terms, Julyna is a Toronto-based cause that asks women to “spend the month of July exercising creativity and personal wellness by choosing a style for their hair down there and sticking to it” to raise funds and awareness for cervical cancer prevention.

This year, they got some professional marketing help from agency sponsor Cossette, Canada, who produced a series of cheeky and low-budget ads.

Here’s one:

They say that pubic hair is making a comeback, so perhaps next year will be the summer when Julyna reaches critical mass.

See two more video PSAs, and two more print ads, after the break.



Cossette (Canada)
Additional credits:
Co-Chief Creative Officers: David Daga, Matthew Litzinger
Creative Directors: David Daga, Matthew Litzinger
Art Director: Tricia Piasecki
Copywriter: Tina Vahn
Agency Producer: Colleen Floyd
Production House: Circle Productions
Director: Diana Berdichevsky
Line Producer: Dolores Salken
Executive Producer: Karen Tameanko
Casting: Powerhouse
Editor: Gerrit Van Dyke / Soda Post
Sound Designer: Rocco Gagliese / The Eggplant
Engineer: Nathan Handy / The Eggplant
Colourist: Tricia Hagoriles / Alter Ego
Conform Artist: Naveen Srivastava / The Vanity

Print ads via
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more