Are these pet adoption ads clever, or creepy?

Salvation for Peta. And perhaps also for male chicks.
What Greenpeace has learned from BuzzFeed

Posted by Tom Megginson on 22 March 2014 in Animal rights

I’ll just put it out there: Those eyes are freaking me out.

These ads for CARA Welfare Philippines are based on a strong insight, but the reflective eyes completely alienate me from what would otherwise be an emotionally-engaging animal picture. While I agree that the internet doesn’t really need more adorable cat pictures, these pets make me feel like they will eat my soul as soon as I fall asleep. Another unfortunate example, IMHO, of ad creatives lacking empathy with the audience and the subject matter.

What do you think?