The best of non-profit advertising and marketing for social causes

Are you obsessed with the right things?

Are you obsessed with the right things?

Breast-Cancer-Foundation-bottom

Three clever ads with real body painting. The Breast Cancer Foundation of Singapore wants women to become obsessed with the one which is mostly forgotten: breast examination.

“Are you obsessed with the right things? The difference between a pimple (big butt/bad hair day) and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.”

 

Breast-Cancer-Foundation-bad-hair-day

Breast-Cancer-Foundation-spot

Advertiser:
Breast Cancer Foundation of Singapore
Agency:
DDB, Singapore
Additional credits:
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios
Source:
Copyranter

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.