The best of non-profit advertising and marketing for social causes

Arrive alive: who’s driving

Arrive alive: who’s driving

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Ambient from Johannesburg, South Africa for the road safety organisation Arrive Alive.
Drunk driving contributes to 46% of all deaths and injuries on South African roads, mainly involving drivers between the ages of 18 and 30.
With a modest budget agency The Jupiter Drawing Room focused on nightclub bathrooms, speaking to those most likely to be driving home drunk after a night out. The wheelchair wheels were fitted in all the toilet cubicles.

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Advertiser:
Arrive Alive South Africa
Agency:
The Jupiter Drawing Room, South Africa
Source:
Ads of the World

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