Nice use of Augmented Reality developed by Public Ad Campaign and The Heavy Projects.
The augmented reality viewer replaces outdoor ads with curated artworks. Where passersby see movie promos, the mobile app, which runs on smart phones and Ipads, reveals the work of street artists.
Public Ad Campaign and The Heavy Projects: “Outdoor advertising remains one of the few commercial media sources in which the viewer has no option but to receive its messages. While advertising on our TV’s can be DVR’d, radio streamed from the web, and our internet browsing filtered by programs like Add-Art, public space remains the elusive venue in which we have little control.”