The best of non-profit advertising and marketing for social causes

Aurora shooting victim demands a plan to end gun violence

Aurora shooting victim demands a plan to end gun violence

steve-barton-aurora-victim

On July 20, 2012, a man entered a cinema in Aurora, Colorado, during a midnight screening. He set off tear gas grenades and used multiple firearms to shoot into the audience. He killed 12 people and injured 58 others.

One of those injured was Steve Barton (above) a recent Syracuse University graduate. Having decided to catch the new Batman movie while spending the night in Aurora on a bicycle trip across America, he was instead shot in his head and neck. He has a message for both American Presidential candidates about the need for stronger gun control laws:

The ad is by Mayors Against Illegal Guns, a coalition of more than 700 mayors from big cities and small towns from across the United States, founded by the Mayors of New York City and Boston.

On their web site, they state:

We support the Second Amendment and the rights of citizens to own guns. We recognize that the vast majority of gun dealers and gun owners carefully follow the law. And we know that a policy that is appropriate for a small town in one region of the country is not necessarily appropriate for a big city in another region of the country.

It is unclear from the PSA, airing in advance of the Presidential Debates, what the candidates are really being asked to do. The ask is actually quite complex, and can be found here.

Nonetheless, there can be no more convincing testimonial than that of someone who has directly suffered fron gun violence.

Advertiser:
Demand a Plan to End Gun Violence
Agency:
Mayors Against Illegal Guns
Source:
Buzzfeed

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more