The best of non-profit advertising and marketing for social causes

Baby on board

Baby on board

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These ads are from Parents d’Enfants Victims de la Route (PEVR), the Belgium organisation for helping parents of road casualties.
PEVR is raised particularly to give social aid to the parents of the victims.
Heavy stuff on their website is the starry sky (Ciel étoilé), the calendar with the names of the kids who are killed on the road.

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Advertiser:
Parents d’Enfants Victims de la Route (PEVR)
Agency:
DDB Belgium

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