The best of non-profit advertising and marketing for social causes

Badge of honour

Badge of honour

This ad for Pink Ribbon Magazine — a lifestyle and support publication about women and breast cancer — manages to make up for all those campaigns that attempt to sexualize the illness:


By showing the result of a mastectomy as a symbol of triumph, the ad both normalizes the bodies of post-surgery survivors and celebrates the heroic will to live.

Pink Ribbon
Grey Amsterdam
Healthy Ads

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more