The best of non-profit advertising and marketing for social causes

Barça’s most difficult game is about to begin

Barça’s most difficult game is about to begin

barca2gr

I don’t see football very often, but a few weeks ago I saw FC Barcelona on tv with the Unicef logo on their shirts.
Remarkable I thought. On July 14, 2006, the club announced a five year agreement with UNICEF, which includes having the UNICEF logo on their shirts. The agreement will see FC Barcelona donating US$1.9 million per year to UNICEF.

Ad agency Contrapunto Barcelona just finished their first campaign of the collaboration between the Barça and Unicef.
The collaboration is a project of Fundació FC Barcelona.
Copy: Barça’s most difficult game is about to begin.
The video ends with: Aquest any tindrem reptes encara més grans
This year we will have even bigger challenges.

Thanks to Aleix from Contrapunto for sending.
Below two almost the same video’s with a different ending.

barca1gr

Advertiser:
Fundació FC Barcelona
Agency:
Contrapunto Barcelona

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