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Beach trash is the catch of the day in this cute Surfrider campaign

Beach trash is the catch of the day in this cute Surfrider campaign

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My 7-year-old son, who loves fishing and hates litter, thinks this campaign for Surfider’s beach cleanup in France is “too silly”, but I really like the photography. I also like to see the trend of championing positive behaviour (with a sense of humour) rather than accentuating the negative.

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And that’s about all I have to say. Two more after the jump.

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Advertiser:
Surfrider Foudation
Agency:
Y&R Paris
Additional credits:
Executive Creative Directors: Jorge Carreno, Robin de Lestrade
Art Director: Guillaume Auboyneau
Copywriter: Ugo Fossa, Eric Lavenac
Photographer: Ilario Magali
Account managers: Clément Chovin, Aure Tessandier
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more