The best of non-profit advertising and marketing for social causes

Beautiful illustrations to fight against malaria

Beautiful illustrations to fight against malaria

According to the World Health Organization, “the African Region accounts for 90% of malaria deaths worldwide”. To raise awareness against this disease and encourage the use of mosquito nets in Mozambique, the local organization Sociedade do Notícias launched in august 2012 an evocative campaign. The visuals illustrate a family being blown away by malaria. This is art and this is for a good cause:

Print 1: Mother

Sociedade do Notícias: Beautiful illustrations to fight against malaria

Print 2: Father

Sociedade do Notícias: Beautiful illustrations to fight against malaria

Print 3: Son

Sociedade do Notícias: Beautiful illustrations to fight against malaria

More recently, the Colombian Red Cross went in a similar artistic direction with the campaign “Blood Saves”.

Advertiser:
Sociedade do Notícias
Agency:
DDB Mozambique
Source:
ACT Responsible

I work in Paris as web editor for Kaizen, a French magazine telling positive stories. Read more