This is one of the gems that we missed last year. It’s an election campaign from New Zealand.
‘Māori Roll or General Roll’ is about the choice available to Māori in the Māori Electoral Option, a legislated event which runs approximately every five years. It is a call to vote.
Saatchi & Saatchi NZ ECD Antonio Navas: “The main challenge was to deliver such a message, with the cultural and political issues surrounding it, in a way that doesn’t preach to the audience, but embraces and includes them. As an agency, we didn’t wish to dictate anything, so we approached the project as a true collaboration.”
Composer Peter Hobbs:
One of the most enjoyable music briefs ever! A Māori-infused ambient soundtrack to accompany sand-painting to help communicate an important public message – Tino pai!
I drew on two Māori proverbs for the lyrics:
He kai kei āku ringa
There is food at the end of my hands
Nāku te rourou, nāu te rourou, ka ora ai te iwi
With your basket and my basket the people will live
Also, rhythmically using “He kōtuku” (white heron), I’m referring to the saying “He kōtuku rerenga tahi”, (a white heron flies once), to emphasis the importance of this call-to-action to get on the Maori electoral roll.
More about the amazing work of sand painter Marcus Winter at his website.
Electoral Commission New Zealand
Saatchi & Saatchi New Zealand
Sand Painting: Marcus Winter
Production Company: Sparks
Producer/Director: Angela Sparks
DoP: Chris White
Editor: Philippe Lods
Music: Peter Hobbs (Harmonic)
Online: Puck Murphy
ECD: Antonio Navas
Writer: Dave Sylvester
Art Direction: Mike Davison / Arnya Karaitiana
Design: Sam Stradwick
Producer: Natasha Gill
Suit_ Tim Dixon
Planner: Peeyoosh Chandra