Because of ignorance

At first sight these ads looks political.
Main copy: Many things caught fire because of ignorance.
That’s indeed how WWII did happen, how the KKK thinks and what happens to so called witches.
Well it’s something else. It’s for the Corpo de Bombeiros do Rio de Janeiro, the fire corps from Rio de Janeiro.
Agency Agência3 (entry for Cannes 2006)
Agency:
Agência3