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Bedsider nails it, again, with great birth control PSAs

Bedsider nails it, again, with great birth control PSAs

Bedsider nails it, again, with great birth control PSAs

Bedsider is perhaps my favourite birth control cause marketer. They continue to pump out hilarious and sex-positive campaigns that acknowledge the fact that sex can be messy and awkward — but that using birth control doesn’t have to be.

This new campaign, according to AdFreak’s Roo Ciambriello, was done a partnership with the Ad Council and BET Networks to target African-American women ages 18-29. But the scenarios in the PSAs are accessible to all youth and parents alike:

(This first video, my favourite, is Flash-only for now; if you’re on an iThing you can still view the other two PSAs as YouTune links below.)


More Bedsider on Osocio:

Finally! Some sex-positive birth control PSAs for young women from the United States

Can you talk to your doctor about birth control?

More great PSAs about awkward sex

“IUD Guy” loves your birth control

Havas Worldwide New York (For the Ad Council)
Additional credits:
Chief Creative Officer Global Brands: Lee Garfinkel
Chief Creative Officer: Darren Moran
Executive Creative Director: Lisa Rettig-Falcone
Creative Director: Jeremy Pippenger
Art Director: Thomas Shim
Copywriter: Catherine Eccardt
Global Chief Content Officer: Vin Farrell
Integrated Producer: Candice Vernon
Group Account Director: Tamara Goodman
Account Executive: Alexandra Litzman
Senior Content Strategist: Shawn Shahani
Strategy and Analytics: Chris Lake
TV Production Company:
Director: Clay Williams
EP: Scott Howard
Producer: Debbie Tietjen
DP: Stefan Czapsky

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more