The best of non-profit advertising and marketing for social causes

Belgians sticking their tongues out at cancer

Belgians sticking their tongues out at cancer


Every two years the Flemish League against Cancer join forces with the national television and KBC in the fight against cancer.

This year it is about childhood cancer, and in particular the late effects of the disease.

To mobilize Flanders the league ask the public to stick out their tongue against cancer. And even better, make a photo and upload it on the campaign website.

Agency TBWA created the TV spot, radio spots and the website.
The campaign runs until March 16 and will reach its peak on that day with a great live show on national television.


Vlaamse Liga tegen Kanker (Flemish League against Cancer)
TBWA Belgium
Additional credits:
Client: Marina Van den Nouweland, Marc Michils (Vlaamse Liga tegen Kanker)
Creatives: Tom Cole, Hanne Deheegher
Creative Direction: Jan Macken, Gert Pauwels
Accounts: Valerie Vleminckx, Sarah Lanckman
TV production: Dr. Film & SAKE

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