This is the latest campaign from the British Channel 4. I was in shock when Ross McCulloch, Founder of #BeGoodBeSocial & @TSFbuzz, posted the image at his website.
I’m not from the UK and had no reference to what this campaign was about other then it is for a new tv programme.
I think it is quite discriminatory.
This is Channel 4’s latest advertising campaign for series two of their hugely successful show ‘My Big Fat Gypsy Wedding’. Channel 4 may argue that their show helps breaks down stereotypes about travelling people, many would argue it simply reinforces them, but for me the use of an image of a child with the tagline ‘Bigger. Fatter. Gyspier’ is a grossly irresponsible.
What will the child’s classmates make of the widespread poster campaign? Is the child featured in the show or is he a model? Does it make a difference?
It is clear now that the campaign is for Big Fat Gypsy Weddings.
Ross got many responses, most of them agree that the campaign is discriminatory.
Ross: I’d love to know what people think. I’d love it even more if Channel 4 explained themselves. Read and discuss it here.