The best of non-profit advertising and marketing for social causes

Blood donation from the left-hand side

Blood donation from the left-hand side

Ecuadorian-Red-Cross-Life-inside-life-Guy

Great work made for the Ecuadorian Red Cross. It’s the kind of artwork which requires copy. But I don’t complain about that in this case.
Blood donation, that is the thing here. From the left-hand side 🙂

Ecuadorian-Red-Cross-Life-inside-life-Girl

The idea with the split face isn’t new.
Like the ad below from Guinness (see them all at I Believe in Advertising).
Thanks Joe La Pompe for the tip.

guinness_CHRIS

Advertiser:
Ecuadorian Red Cross
Agency:
McCann, Quito, Ecuador
Additional credits:
Creative Director: Juan Manuel Larco
Art Director: Andrés Vallejo
Copywriter: Manuel Hoffmann
Photographer: Jenny Ruiz
Source:
Ads of The World

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