Great use of media for the Banco de Sangre San José (San José Blood Bank in Costa Rica).
The blood bank, who has a limited budget, needed to send a message across that captured everyone’s attention through a single newspaper ad. A rubberband was used that wraps the newspaper. It didn’t just only create a direct analogy with the act of donating, but also it became the first visible ad for the reader.
Banco de Sangre San José
Publimark, San Jose, Costa Rica
Creative Director: Javier Zeledón
Art Director: Milena Soto
Copywriter: Javier Zeledón
Photographer: Tadeuz Jalocha
Additional credits: Franklin Guevara, Garret Britton
I believe in advertising