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Bloody coasters

Bloody coasters

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These coasters, made for Mumbai Traffic Police (India), were printed using a special invisible red ink, which spreads only when moistened. They were placed at tables and bar counters in Mumbai’s prominent bars and watering holes.

When a customer places his frosted, moist glass of alcohol on it, the red ink starts spreading and the normal face starts bleeding.
Message at the coaster: Just a reminder: Drunken driving kills.
(via) Thanks Noah

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Advertiser:
Mumbai Traffic Police
Agency:
Contract, Mumbai, India

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