“1 bus means 40 less cars fighting for parking space.
Board a bus. Breath easy.”
Campaign from Concern India Foundation in association with The Karnataka State Road Transport Corporation (KSRTC). They started an initiative “Breathe Easy” to encourage Bangaloreans to travel by bus to ease the situation of clogged roads.
Concern India Foundation
Ogilvy & Mather, Bangalore, India
Creative Directors: Vipul Thakkar, Shamik Sengupta
Art Directors: Febyn Roy, Ajesh N
Copywriters: Devaiah Bopanna, Kunj Shah
Illustrator: Nitin Rao Kumblekar
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