Saatchi & Saatchi China launched a great ‘Water for Children’ performance art piece for Greenpeace China.
The art piece was staged at the Shanghai 2nd Advertising Arts Exhibition. Artists painted water treatment units onto the bodies of children, as a metaphor for their bodies having to process water from polluted water sources in some areas of China.
Wang Xiaojun, Chief Media Officer of Greenpeace: “It is no doubt that drinking no water at all would be fatal to people. But the terrible thing is that some water can threaten human health. The rivers and lakes in China are polluted by industrial, agricultural and living wastes, and growing children are even more vulnerable. Only by protecting them can our future be guaranteed.”
Fan NG, Executive Creative Director of Saatchi & Saatchi Shanghai: “We have used performance arts that are visually effective to show the huge threat that polluted water poses to young people, and we hope to raise the public awareness of the problem of water pollution. In the future, Saatchi & Saatchi Shanghai will continue to support public interest causes and organizations, in the hope that we can contribute to environmental protection through highly creative works.”