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Boob Lovin’ Day

Boob Lovin’ Day

Not much to this post. We’ve written about Britain’s Coppafeel movement before. Founded by a young breast cancer survivor, it seeks to encourage frequent self-examination as cancer prevention.

They have declared Frbruary 14, Valentine’s Day, to also be “Boob Lovin’ Day”. They suggest that followers offer this “Boob Voucher” to their partners, to make the whole thing a little more romantic:


Cute idea from a youth-oriented organization. Is it okay to make cancer screening part of intimate play?

If, as they claim, 70% of breast cancers are found through coppin’ a feel or by a partner, then why not?


I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more