According to the campaign site:
We are appealing for people to ‘come back’ and register to donate with a new celebrity poster campaign inspired by this year’s come-back king David Bowie. Three celebs have all re-created Bowie’s iconic Aladdin Sane album cover to encourage people to ‘come back’ and register.It’s a nice sort of celebrity endorsement. While David Bowie has, indeed, “come back” to his musical career, it has been a mysterious and elusive return. (No interviews, no live performances, just a great album and some really cool videos.) Bowie has, however, finally put his presence on social media, with arm’s-length Facebook and Twitter engagements. (Although a much more intimate window on his life awaits fans who follow his wife, supermodel Iman, on Instagram.)
In this campaign, the eccentric Mr. Bowie can stay mysterious and yet still help the cause by lend one of his iconic character designs to other celebrities in a poster and PR campaign: actress Dawn Steele, model Poojah Shah and TV personality Claire Sweeney.
Claire Sweeney, from Express:
“My brother’s still here today thanks to a blood transfusion so I know how important it is. Giving blood saves lives – you really can be a hero, for more than one day. So if you haven’t donated for a while or ever before do consider coming forward to register.”
This week, they are hoping to attract 10,000 new and returning donors to register to donate.