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“Boyfriend Went Vegan And Knocked the Bottom Out Of Me”

“Boyfriend Went Vegan And Knocked the Bottom Out Of Me”


I’m not quite sure what to think of this new PETA campaign for veganism. They’ve been promoting the “vegetarians make better lovers” thing for some time now, but in this version they use comedy (voiced by comedian Kevin Nealon) rather than sensuality to get the point across.

But is the idea of being intimately injured by an overenthusiastic lover really that appealing?

“All over the world, regular guys are choosing a vegan diet, unaware of the erotic consequences. As a result, an epidemic is spreading among their “loved” ones: BWVAKTBOOM, “Boyfriend Went Vegan and Knocked the Bottom out of Me.”

For years, women have been open to the physical, emotional, and karmic benefits of veganism. But now, more and more men are discovering the perks of a plant-based diet. More specifically, a dramatic increase in their wang power and sexual stamina.

Unfortunately, the consequences of all this mind-blowing intercourse can often lead to sex injuries such as whiplash, pulled muscles, rug burn, and even a dislocated hip.”

They even have testimonials.

It will certainly get attention, anyway, even if it does straddle some rather uncomfortable lines between sex and violence, comedy and deception.

Below: “Tips for Playing it Safe” (from the campaign site)




(Updated with credits via Adland)

Additional credits:

Creative Director: Dan Neri
Art Director: Dan Neri
Writer: Jon Koffler
Producer: Randy Zook

Production Company: Hungry Man
Director: Dave Laden
Executive Producer: Dan Duffy

Editorial Company: Arcade Edit
Editor: Kim Bica
Managing Partner: Damian Stephens
Executive Producer: Deanne Mehling
Post Producer: Kirsten Thon-Webb
Assistant Editor: Nick Rondeau

Telecine: CO3
Colorist: Dave Hussey

Online and VFX: Airship Post
Artist: Chris Homel
Executive Producer: Deanne Mehling

Audio: Lime


Creative Director: Dan Neri
Art Director: Dan Neri
Writers: Joe Sgro, Brian Miller

Director: Dan Neri

Web Production/Design: In-house

Editorial Company: Arcade Edit
Editor: Nick Rondeau

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more