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Brazilian government drops positive sex worker outreach over “happy prostitute” ad

Brazilian government drops positive sex worker outreach over “happy prostitute” ad

Brazilian government drops positive sex worker outreach over happy prostitute ad

[Image via Implicante]

A campaign by the Brazilian Health Ministry has been dropped from their web site and social media after complaints about one of the ads (above) which says “I’m happy being a prostitute”.

From The Christian Post:

The ad, which was originally created to promote safe sex and educate the public about sexually transmitted diseases, has been pulled due to sending out misleading messages.

“The role of the ministry is to have specific content to encourage prevention among sex workers,” said Alexander Padilha, the head of the Health Ministry.

Padilha issued a statement after the ad was pulled, claiming that he did not think that the “Happy Prostitute” image was something the Ministry of Health should be promoting.
He said: “I do not think this is a message the ministry should be sending. For as long as I remain in office and add like that will not be part of our campaigns.”

The campaign was created for International Prostitute Day, as a way to engage with women in the sex trade and encourage them to protect themselves from STIs. Personally, I don’t have a problem with it. The Toronto Star reports, however, that the main opposition came from “evangelical legislators in Brazil’s congress”.

It certainly gives an ironic twist to the tagline, “Girl Without Shame”…

Brazilian government drops positive sex worker outreach over happy prostitute ad
“A kiss for you that uses condoms to protect yourself against STDs and AIDS and viral hepatitis” (see comments below)
[Via Paraiba]

Brazilian government drops positive sex worker outreach over happy prostitute ad
“I can not stay without a condom, my love” (see comments below)
[Via portaldoholanda.com]

Brazilian government drops positive sex worker outreach over happy prostitute ad
“To not accept people the way they are is violence” (see comments below)
[Via O Popular]

Advertiser:
Brazilian Health Ministry

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more