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Breast fetish porn… for the cure #Pinkverts

Breast fetish porn… for the cure #Pinkverts

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The sexualization of breast cancer cause marketing is, unfortunately, common these days. But what do you call it when the sex industry decides to adopt breast health as a “corporate social responsibility” issue?

Pornhub is ab online sex video aggregator. This is what’s on the top of their homepage right now:

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If you click the link, you get this message:

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In addition to their donations (the recipient is not specified) Pornhub also operates a mobile breast exam van:

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So, if you’re comfortable having yourself examined by the porn industry, I guess it could help. Or perhaps the whole thing is rather distasteful.

But what did we expect?

Advertiser:
Pornhub (extremely sexual content)
Source:
Buzzfeed

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more