The best of non-profit advertising and marketing for social causes

Brilliant Ad! Help a child reach 5

Brilliant Ad! Help a child reach 5

This video is going round on Facebook and other places. What a ‘Brilliant Ad’ someone said. It is!
600.000 views on YouTube, 44.000 like and 80.000 shares on Facebook in 9 days.

It is from Lifebuoy. They started to stop Cholera in Victorian England. They’ve evolved into the world’s #1 selling germ protection soap.

Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia.
For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap.


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