The best of non-profit advertising and marketing for social causes

Bringing Home

Bringing Home


A honest story. That’s all you need for a touching campaign video.
It doesn’t matter if you’ve nicked the idea. Like this copy of Subterranean Homesick Blues from Bob Dylan. It’s the fundraising campaign from the Irish Jack & Jill Children’s Foundation.
The music from Angus & Julia Stone is the final touch.

The campaign, called ‘Bringing Home’, calls on the general public for financial support and features the personal experiences and stories of many people linked to the charity including Brigid Flanagan from Termonfeckin, Co Louth and her three-year old son Richard, who requires 24h-a-day care.

Every euro counts for a small organisation like Jack & Jill Children’s Foundation. They gets a minimum €3.62 of each €5 donation.
Even though it is not a legal requirement, the mobile phone companies hold on the VAT. If this was not the case, Jack & Jill would receive €4.54 per donation.
They are constantly trying to rectify this issue.

Related posts.
– Another Subterranean Homesick Blues copy: “Bold” breast cancer detection campaign focuses on lesser-known symptoms
– Another campaign with the music from Angus Stone: Coral Sea Retro Love

Jack & Jill Children’s Foundation

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.