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British-American TV personality “goes pink” for breast cancer awareness month

British-American TV personality “goes pink” for breast cancer awareness month

And by “pink” I mean nude (even though it’s in black and white):

BCCA-Layla-Kayleigh-Ad-768x1024

This is yet another one of advertising cichés we expect to see during Breast Cancer Awareness Month, the “naked celebrity for the cure”. In this case, it’s somebody named Layla Kayleigh (who I had to look up on Wikipedia) and the cause is The Breast Cancer Charities of America.

As always, a worthy cause. But doesn’t anyone have some new (and perhaps less sexualized) ideas?

Advertiser:
The Breast Cancer Charities of America
Agency:
Slickforce Studio
Source:
Layla Kayleigh (blog)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more