The best of non-profit advertising and marketing for social causes

Brutal break up

Brutal break up


F.A.A.D.A., the Spanish animal rights foundation, wanted to promote adoption and sponsoring in their annual summit and asked ad agency Contrapunto Barcelona to make a campaign.

Contrapunto needed pictures of people with their mascots. They sent an email to some friends and colleagues asking for them and suddenly it became almost viral. They received hundreds of pictures from all around the country.
Contrapunto tear up those pictures for the campaign. That sounds brutal but that’s reality in the lives of many animals.

A muchas personas no les cuesta nada romper una relación.
Cada día miles de animales son abandonados y al poco tiempo son sacrificados.
Apadrinalo por solo 6 € al mes o adóptalo. Te necesita.

Lots of people break relationships too easily.
Every day thousands of animals are abandoned and sacrificed.
Sponsor us for only €6 per


month or adopt it. They need you.


Thanks Aleix for sending.

Contrapunto Barcelona
Additional credits:
Creative directors: Tomás Oliva / Manuel Padilla
Copywriters: Emma Piquer / Aleix Bou
Art directors: Deny Zatariano / David García

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