This call to the Canadian Minister of Foreign Affairs Stéphane Dion comes from Christian humanitarian aid, development, and advocacy organization World Vision in Canada. They asked Toronto based agency Grassriots to make a campaign aimed to mobilize Canadians to urge their government to show leadership in the Syrian conflict. In the spirit of the organization it should be a call to peacefulness and hope for a sustainable future to the children of Syria. The agency made simple visual transformations where there is no doubt about the interpretation.
Creative Director: Paul Bonsell
Art Director: Paul Bonsell, Deborah Caprara
Copywriter: Paul Bonsell
Digital Artist: Paul Bonsell
Project Manager: Meghan Liu