The best of non-profit advertising and marketing for social causes

Buy a tribute to the person that you killed

Buy a tribute to the person that you killed

“If you drive carelessly in the City, eventually you’ll kill somebody. When you do, turn to us. Just call from the scene. We’ll deliver a fitting handmade Roadside Memorial in 30 minutes or less. Choose from our handcrafted collection, or personalize your own.

A Bob Fuller Roadside Memorial is a tribute to the person that you killed. A way to say. “I’m sorry”. And a reminder to passersby to drive safely.

We’re here 24 hours a day. Free delivery with your first order.
Call 1-866-606-CARE”

This kind of parody is done so many times before but this one is brilliant. The commercial is part of Chicago’s Healthy Streets campaign.
Visit is the action website


Healthy Streets
Energy BBDO

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.