The best of non-profit advertising and marketing for social causes

Bye Bye Muammar

Bye Bye Muammar


I thought the face of Muammar Gaddafi was used very often in advertising. It wasn’t. I found three ads.
I’m curious about the reason. Many dictators are used in advertising for various reasons. Not only in social advertising but also for commercial use.

Let’s hope the headline above will be reality very soon.

The ad about is from Amnesty International. Made in France in 2008.
“Vos signatures ont du pouvoir”.
“Your signatures have power”.
In case of Gaddafi that didn’t work. Is that a correct conclusion?

Advertising Agency: TBWA Paris, France
Creative Director: Erik Vervroegen
Art Directors: Jessica Gérard-Huet, Marianne Fonferrier
Source: Ads of the World

This ad comes closer to reality. With the revolution in the Arab world we know now the power of the internet and social media.
“The mouse is mightier than the sword”.

See all six print ads from the International Society for Human Rights (ISHR) here. They portraits Kim Jong-il, Muammar Gaddafi, Robert Mugabe, Mahmoud Ahmadinejad, Raul Castro and Hugo Chávez.


The ad below is from The Times Newspaper Middle East.
“When a country’s consumption of Swiss chocolate drops overnight, the first reason that comes to mind isn’t politics. But it appears that the Swiss police briefly arrested Gaddafi’s son for a minor crime, and if anyone could ever find a reason to boycott Switzerland, it would be Colonel Gaddafi.”

Advertising Agency: JWT, Dubai, UAE
Creative Director: Russel Heubach
Copywriter: Sally Amirza
Art Director: Sally Tambourgi
Account Manager: Omar Adaoui
Published: February 2010
Source: Ads of the World


Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.