Some ideas are so simple and so powerful.
Clubs use a ink stamp to identify their patrons. Marriott’s nightclub Enigma in India wanted a low-budget campaign that cautioned their patrons against drinking and driving. They replaced the simple logo stamp with a call-a-cab number and a reminder against drinking and driving.
Not only did the cab company receive approximately 30 calls a night, the exercise generated such strong word-of-mouth that it was taken up by the Mumbai Police and has now been adopted by several other clubs in the city.
Art Director: Sanket Pathare
Copywriter: Sonal Chhajerh