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Can plastic actually save turtles?

Can plastic actually save turtles?

Some of the animals most harmed by discarded plastic bags and other refuse that end up in the ocean are several species of sea turtles, which mistake them for jellyfish. So it was interesting to recieve this press release for turtle-saving corporate social responsibility by Little Tykes, a major manufacturer of plastic kids’ toys.

Among many other things (many of which my son has encountered) Little Tykes sells an iconic turtle-shaped plastic sandbox. To celebrate the 33rd anniversary of this product, the company hired a multimedia company to develop educational turtle-themed Facebook games and interactive apps that encourage users to donate to the Sea Turtle Conservancy

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According to the agency:

The main Facebook page, features a hub, designed in the bubbly plastic spirit of a Little Tikes toy, that gives visitors the option to donate money; buy T-shirts and other gear; play an educational video on the partnership; use a “Turtle Player”; and play the Go ‘N Grow arcade-style turtle game, in which players select from seven species of sea turtles and help it grow and migrate by finding fresh air and food and avoiding predators and pollution.

For the videogame portion of the page, ClickFire Media poured considerable resources into creating turtles and other animals that looked like they were made of Little Tikes plastic without losing their defining characteristics. Using renderings of different sea turtle breeds, the team crafted computerized versions that looked like toys.

By contrast to the Go ‘N’ Grow game, the Go Turtle Go game is not a videogame. The way it works, is that you pick and name a turtle, and then send it to friends. The mileage between those friends on Facebook determines the eventual total of miles logged, with the goal being to have your turtle make the longest trip.

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I haven’t played the game, but considering that Facebook is officially for users 13-up, the cutesy concept must be aimed at either parents or teen and adult users’ inner children.

 

 

Advertiser:
Little Tykes
Agency:
Clickfire Media
Additional credits:
Interactive Design Studio: ClickFire Media
Creative Director: Nick Agderian
Art Director: Andrew Hess
Production Artist/Designer: Adam Aharon
Lead Developer: Jason Tordsen
Flash Developer: Christopher Pappas
Server Side and HTML Developer: Matt Wilber
Producer: Ephraim Kehlmann
Audio Post: Sounds Like Click
Senior Sound Designer: Brian Scribinico
Music: “The Click 3X Cartoon Jazz Band”; Brian Scibinico (kazoo, beatbox), Jeremy Bauman (kazoo), Nick Agderian (bass), Kirsten McCord (cello)

Source:
Press Release

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more