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Can we make jokes about Alzheimer’s?

Can we make jokes about Alzheimer’s?

I’m an lover of Flemish humor in advertising, I’ve said that many times before. And Belgium agency Mortierbrigade used this style again in their latest spot for the Vlaamse Alzheimer Liga (Flemish Alzheimer Liga).
A grandmother’s grandson visits her again and again, with the predictable response. It’s the obvious trick to surprise people with Alzheimer I know from personal experience.
What do you think, is this humor allowed? Or is the disease too intense to make jokes about it?

Hat tip to Dennis Hoogervorst.


Flemish version:


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First kiss again and again
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Alzheimer: Give the gift of memory
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Corporación Alzehimer: When you forget all, you lose all
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Vlaamse Alzheimer Liga

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