The best of non-profit advertising and marketing for social causes

Can you say Supercalifragilisticexpialidocious?

Can you say Supercalifragilisticexpialidocious?

This must the cutest campaign ever we posted in 7 years. It is made by Mathieu Cuvelier and Lucy Crook (with The Viral Factory).
They left London in September 2011 to go travelling around the world. On the way, they spent 3 weeks volunteering as English teachers in a rural Cambodian school. They decided to set the kids a challenge: to learn how to say the hardest word in English…

With this campaign they support ABOUTAsia Schools and try to raise funds.
Within a week the video got almost 150.000 views because it was shown at Mashable.

ABOUTAsia Schools is a progressive non-profit organization that provides immediate, targeted aid to Cambodian children and schools.


Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.