This must the cutest campaign ever we posted in 7 years. It is made by Mathieu Cuvelier and Lucy Crook (with The Viral Factory).
They left London in September 2011 to go travelling around the world. On the way, they spent 3 weeks volunteering as English teachers in a rural Cambodian school. They decided to set the kids a challenge: to learn how to say the hardest word in English…
With this campaign they support ABOUTAsia Schools and try to raise funds.
Within a week the video got almost 150.000 views because it was shown at Mashable.
ABOUTAsia Schools is a progressive non-profit organization that provides immediate, targeted aid to Cambodian children and schools.