The best of non-profit advertising and marketing for social causes

Can you say Supercalifragilisticexpialidocious?

Can you say Supercalifragilisticexpialidocious?

This must the cutest campaign ever we posted in 7 years. It is made by Mathieu Cuvelier and Lucy Crook (with The Viral Factory).
They left London in September 2011 to go travelling around the world. On the way, they spent 3 weeks volunteering as English teachers in a rural Cambodian school. They decided to set the kids a challenge: to learn how to say the hardest word in English…

With this campaign they support ABOUTAsia Schools and try to raise funds.
Within a week the video got almost 150.000 views because it was shown at Mashable.

ABOUTAsia Schools is a progressive non-profit organization that provides immediate, targeted aid to Cambodian children and schools.

Supercalifragilisticexpialidocious

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.