The best of non-profit advertising and marketing for social causes

Canadian Breast Cancer Foundation Campaigns for the Future

Canadian Breast Cancer Foundation Campaigns for the Future

Canadian Breast Cancer Foundation (CBCF) Campaigns for the Future. Literally. I’m curious about the idea of ​​the launch date for this campaign because it’s for an event in October.
The event is the Run for the Cure, the yearly awareness and fundraising run, held this year on Sunday, October 6.

The campaign itself also shows a picture of the future. With children taking a step towards change for the future of women across Canada.

Canadian Breast Cancer Foundation (CBCF) Running

Chris Burke, Senior Manager, Event Marketing at CBCF: “All charities, particularly health and cancer charities, are facing the challenge of a more crowded, sophisticated and competitive marketing environment. For CBCF, that’s comes against the backdrop of some great achievements in recent years. In 2012, it was estimated that 88 percent of women diagnosed with breast cancer will be alive five years after diagnosis, a 10 percent increase in the survival rate since 1987. This campaign reframes the discussion; making the cause relevant to everyone again and making people realize that this is still very much a cause that they should do something about, for women now and in the future.”

The campaign consists of four 30 second TV commercials (3 in English and 1 in French), five print pieces, 2 radio spots, online banners, a Facebook app and a dedicated campaign website.

Hat Tip Shannon Stephaniuk


Canadian Breast Cancer Foundation (CBCF) Running

Facebook app:

Canadian Breast Cancer Foundation (CBCF) Running

Canadian Breast Cancer Foundation (CBCF)
DARE North America
Additional credits:
Executive Creative Director: Paul Little
Copywriter: Paul Constantakis, Paul Little
Art Director: Paul Little
Agency Producer: Mike Hasinoff, Matthew Sy, Jeff Maynard
Account Lead: Penny Norman, Jillian Pearson
Planner: John Hall
Media Agency: Vizeum
Media Lead: Lynn Mayer

Director: Philistine (currently Tim Godsall and Steven Diller)
Production Company: OPC FS
Executive Producer: Harland Weiss, Donovan Boden
Producer: Isil Gilderdale
Director of Photography: Andre Pienaar

Editorial: School
Editor: Brian Wells
Telecine: Company3
Colorist: Tom Poole
Online & Finishing: Fort York
Sound Design & Mix: Grayson Matthews

Photographer: Melodie McDaniel at Brydges Mackinney

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